All Businesses, big and small, try their best to stay current with their industry in order to maintain the loyalty of existing customers and attract the attention to those potentially seeking their services. One does not want to create a plateau – keeping the customers excited and engaged is key! Give them value, give them novelty, give them convenience, and help them save what is most precious to them – their time. A business does not waste a customer’s time; a business wants the customer to invest time (and possibly other resources) into them. A business also wants a customer that will come back (why not bring a friend?).
The challenge is that the world we live in changes from the time the sun sets to the time the sun rises. Maybe even faster. There are constant waves of new start-ups and designs that can make keeping track of everything feel like running on a treadmill and trying to win a race where everyone else is passing you because they are running on the concrete beside you. You blink – and there is a new trend that has emerged and you have already fallen behind. How does a business manage to maintain an image that is attractive and adds value to customers? 🧐
Does it adapt to their ever-changing needs?
We firmly believe that curating is at the base of being current. Not only using curated content as a marketing strategy (which is something more and more businesses are recognizing as essential), but also by adapting a curated software that presents you with the most current and useful tools and information that are available out there.
First we should probably specify what we mean by “curated”
Curating is a strong business strategy - that process is not a passive one. Curating also does not involve creating but rather selecting. It is the skill of looking through content and picking out the most relevant ones without adding white noise (remember – we don’t want to be time-wasters!). One should only present the information that adds value. This will not only demonstrate a business’s awareness of the current state of the business environment and competition, but will also provide customers with a one-stop-shop for all the information they need. Imagine this process as the one many restaurants use for their daily specials – the chefs are selecting only the best products available that day in order to mix them together and put together a mouth-watering dish that will wow a guest and have him come back to try more. This requires a chef that knows what foods are not only available but also season-fresh, what foods to mix together, and mastery of their own kitchen in order to use the right equipment to produce the end product.
Now that we have cleared out the definition of “curated”, let’s talk about software…
Because many organizations now rely on sophisticated softwares that help them maintain their businesses, rightfully they also expect efficiency without interruption. What that means is that these tools should provide them with the ability to deliver personalized service with ease. That also means continuously updated software with currently emerging improvements of design and function without intruding on the organization’s production and delivery of goods and services.
We all want the tool that takes care of the important structural base and background, and that facilitates the business team to deliver nothing but the most efficient and enjoyable service. What would that include?
A business wants to have at the tips of the fingers a software that does it all, and that does it well. In fact, it must do it exceptionally well. By curating a software that will be personalized and tailored to the specific company needs a business will have a tool that:
• is customized for the specific needs of customers in the specific field
• helps your business learn about the always evolving needs of your customers
• is easy to use by employees and therefore reduces the time and resources spent on training
• does not glitch whenever new updates are being created/uploaded
We now have the ability to create incredible tools!
Technology should not be the reason why the services provided are below standard. Technology should facilitate the business operation. However, everything that is newly created will of course take time to be tested; there will be many issues that arise unforeseeably as the tool is in the early stages of its use. And this is where curating comes in handy. You only add the best of the best. But that will require time and skill to explore and recognize what is valuable.