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blockchain and cannabis

Blockchain and Cannabis

By | Software

Legalization

When the plan was announced for cannabis to become a legalized substance available for purchase across Canada soon there were some people who celebrated while others expressed their concerns… It is not unusual to have a split of opinions when it comes to topics of any type of substance use – and, fairly, each individual is entitled to a voice.

But for those of you who might have had doubts about cannabis legalization –

We want to tell you about how Centreel and Blockchains are here to make this process as smooth and as effective as possible. Even though the concept of Blockchain can be complicated, we present you with a few of the building blocks (HA!) behind Blockchain and how Centreel will apply it effectively to the cannabis market.

Many associate Blockchain with finance, banking, and crypto-currencies.

However, even though the technology is still in its early development stages, it can be applied to many other fields such as health care, personal data (e.g., birth certificates) and much more – including cannabis markets. What makes it so special is that, compared to other systems, Blockchain is decentralized – information is not stored all in one place but scattered across different devices. You need one ledger among a network (which are essentially the blocks in the chain) to validate a solution for an issue. This solution is then verified by the rest of the blocks, and only then it is updated. As new information becomes available, one can’t simply overwrite on top of the old information. Rather, a new block is created, specifying what has been changed and when the changes were made. This allows to accurately track developments! The ability to temper, alter, and/or hack information is virtually impossible, so you can trust the data/information provided to you.

This is Blockchain – simplified, if we are allowed to say so!

And how does Blockchain fit into the Cannabis culture, might you ask…

By building our business with the assistance of AUXESIS Group Blockchain technology, Centreel will be the tool used by pioneering and growing cannabis businesses. The system has been tailored to the field of the cannabis industry. The AUXESIS’s platform is flexible and at Centreel we have molded the blockchain technology to be highly secure but also to be performance-enhancing (your customers will continue to return not only for your product but also for your excellent service
☺).

Centreel’s blockchain system is a powerful tool that can be applied to a number of the stages of the production and consumption lifecycle in your business – inventory and product delivery tracking as well as understanding your customers’ behaviors and behavioral patterns. Customers will have the opportunity to access products via smart devices. This creates a win-win situation for them and for businesses. On one end, customers can securely purchase products online, and their preferences will be stored to assist you in better shaping individual services.

Growers

Growers will be able to protect the ownerships of the plants that they are producing and selling. They can also stay informed about products’ lives across the remainder of the steps in the distribution ecosystem.

Sellers

Sellers will be certain that the quality of the products they sell meets the requirements. They will also be able to ensure their compliance with governmental laws and regulations (and thus avoid any taxation issues). Sellers will further have more satisfied customers due to an improved and more personalized customer service.

Happy customers = happy employees = happy business owners!

Customers

The customers will know what they are purchasing! This is very important because it will help cut down on fraud and reduce the size of the black markets.

As the items purchased are traceable to the producer; the customers will also rest assured of their safety and well-being (they will have piece of mind that they are purchasing a good quality product).

Government

As there will be more transparency about the ownership, process, and products themselves, financial and governmental institutions can have a facilitated audit and track of inventories.

Centreel’s Blockchain software is a powerful tool that will build strong foundations for excellent-performing cannabis businesses. And as technology continues to develop so will our software - without interrupting your day-to-day business flow.

Curated Solutions – Building Solutions That Adapt To the Client and Industry Needs

By | Software

The Challenge

All Businesses, big and small, try their best to stay current with their industry in order to maintain the loyalty of existing customers and attract the attention to those potentially seeking their services. One does not want to create a plateau – keeping the customers excited and engaged is key! Give them value, give them novelty, give them convenience, and help them save what is most precious to them – their time. A business does not waste a customer’s time; a business wants the customer to invest time (and possibly other resources) into them. A business also wants a customer that will come back (why not bring a friend?).

The challenge is that the world we live in changes from the time the sun sets to the time the sun rises. Maybe even faster. There are constant waves of new start-ups and designs that can make keeping track of everything feel like running on a treadmill and trying to win a race where everyone else is passing you because they are running on the concrete beside you. You blink – and there is a new trend that has emerged and you have already fallen behind. How does a business manage to maintain an image that is attractive and adds value to customers? 🧐

Does it adapt to their ever-changing needs?

We firmly believe that curating is at the base of being current. Not only using curated content as a marketing strategy (which is something more and more businesses are recognizing as essential), but also by adapting a curated software that presents you with the most current and useful tools and information that are available out there.

First we should probably specify what we mean by “curated”

Curating is a strong business strategy - that process is not a passive one. Curating also does not involve creating but rather selecting. It is the skill of looking through content and picking out the most relevant ones without adding white noise (remember – we don’t want to be time-wasters!). One should only present the information that adds value. This will not only demonstrate a business’s awareness of the current state of the business environment and competition, but will also provide customers with a one-stop-shop for all the information they need. Imagine this process as the one many restaurants use for their daily specials – the chefs are selecting only the best products available that day in order to mix them together and put together a mouth-watering dish that will wow a guest and have him come back to try more. This requires a chef that knows what foods are not only available but also season-fresh, what foods to mix together, and mastery of their own kitchen in order to use the right equipment to produce the end product.

Now that we have cleared out the definition of “curated”, let’s talk about software…

Because many organizations now rely on sophisticated softwares that help them maintain their businesses, rightfully they also expect efficiency without interruption. What that means is that these tools should provide them with the ability to deliver personalized service with ease. That also means continuously updated software with currently emerging improvements of design and function without intruding on the organization’s production and delivery of goods and services.

We all want the tool that takes care of the important structural base and background, and that facilitates the business team to deliver nothing but the most efficient and enjoyable service. What would that include?

A business wants to have at the tips of the fingers a software that does it all, and that does it well. In fact, it must do it exceptionally well. By curating a software that will be personalized and tailored to the specific company needs a business will have a tool that:

• is customized for the specific needs of customers in the specific field
• helps your business learn about the always evolving needs of your customers
• is easy to use by employees and therefore reduces the time and resources spent on training
• does not glitch whenever new updates are being created/uploaded

We now have the ability to create incredible tools!

Technology should not be the reason why the services provided are below standard. Technology should facilitate the business operation. However, everything that is newly created will of course take time to be tested; there will be many issues that arise unforeseeably as the tool is in the early stages of its use. And this is where curating comes in handy. You only add the best of the best. But that will require time and skill to explore and recognize what is valuable.

“The revolution of software that works for you so you can work on your business”