This phrase is hardly under-used. We live in a time where the survival of businesses offering tangible products or other services depends on their availability on hand-held personal devices. Smartphones! They have become the extensions to our extremities. They are no longer used to simply communicate; you can now use them as an easy banking outlet, library, game centre or to find recipes, jobs, friends, check the weather forecast and much, MUCH more. If you can think of it – there must be an app for that! If not – does it even exist? But make no mistake, you need to wow customers and give them a strong reason to use their mobile storage space for your content.
“There must be an App for that!”
How can an app-based software improve your business operations? Here are a few features that make apps win over web.
1. Quick and easy access. Et lá, voilà
Mobile applications have become a useful commodity that allows customers to maintain convenient access to content, products, and services wherever and whenever they need it. Running an app allows for access to your content while people are offline and your customers can quickly download material locally. Once you manage to secure yourself a space on their mobile device, customers need to only enter their personal information and preferences ONCE. Can’t seem to remember the password for this 10000th login you have created? No problem, because your mobile app remembers it! All information is stored and the next time the application is opened, one immediately sees what they are looking for.
2. Personalization – You matter
Once customers have entered their preferences the content they see can be personally tailored to them. Gender, age, culture, location, habits, previous browsing and purchasing behaviour will influence what content is presented to them. That makes things much easier for you as a business; you begin to capture their loyalty -a real win-win situation if you ask us. Do your customers tend to make the same order over and over again at specific times? Why not send a push notification that reminds him/her that the time for restocking is coming, and give them the option to click a “re-order now” button. The product is now on its way. Easy!
3. Ease of payment = impulsive, but lovely orders
Speaking of easy… apps can do more to simplify the process of placing orders. Checkout and payment can be a breeze on an app-based software in comparison to web pages. Customers only enter their credit card information once during the time of set-up and that “order now” button can process the order immediately. They can think about the impulse buy later, as they are enjoying your products.
4. Did we hear you say cheap marketing?
We cannot emphasize this enough! An app-based software allows you to reach wider audiences for your products and you don’t need to do much (nor do you need to spend a lot!). Your customers will do that for you. This can easily share information with others and now you can watch as your product sharing and sales skyrocket. Genius!
Business survival depends on staying current with technology! Your customers will come at first for your products, but it is up to you to make yourself available on a device that sits in the palm of their hands. It is up to you to create the most customer-centered and individualized shopping experience. It is up to you to make them want to stay!
“Now, there, you see, it takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that!”
Lewis Carroll, Alice Through the Looking Glass
You business DOES need that app-based software!
This is Important
Every morning Tracey walks into her neighbourhood coffee shop on her way to work. There, her coffee is ready waiting for her, prepared just as she likes it, in the proper cup size, and with her name on the cup sleeve. Often, with a smiley face next to it – the local barista has started to recognize her name and become familiar with what she orders as she is one of their returning customers.
This smooth experience does not have to be limited to the coffee shop
This smooth experience does not have to be reserved just for people purchasing their daily dose of caffeine. This personal touch can be a part of any business operation that revolves around serving people; any business where the owner strives to maintain a pool of loyal and returning customers that the store can build relationships with.
There is no compromise at any level.
With the right customizable software, such as Centreel, local cannabis business owners can also create a personalized experience for the people who physically enter the doors their stores and even those who visit them to purchase online. At the same time, merchants can also maintain a smooth, efficient operation in full compliance to the Canadian governmental regulations. There is no compromise at any level.
Tap & Go
Why is our software important to your customers, might you ask… 🤔
Using Centreel provides people with quick, easy and reliable access to your products. They can download an app to gain fast and convenient access to your products in the palm of their hands. Just like using an app to order coffee, one can quickly connect to their individual profile holding the necessary personal information. Their purchase process is made as easy as possible. Not only is their ID quickly scanned (as all the information is already available after registration), eliminating the need for providing 2 pieces of ID over and over again, but also you, as a cannabis merchant, will rest assured that the customer is within legal compliance to purchase your products and won’t jeopardize your operations. To further customize the guest experience, Centreel provides product suggestions and descriptions by analyzing previous purchases; it allows for pre-orders and for dosage management. It also makes it simple for your valued employees to recognize returning customers and cater to them with appropriate discounts that would encourage a continuous support for your business. These are just a few of the perks.
Did we also mention how easy the payment is?
Just tap your phone and go. 👆
And if customer satisfaction and resulting customer loyalty is not enough to convince you of the benefits our software offers, imagine running your businesses by solely enjoying the process of its growth, without concerning yourself with regulations that could possibly change from one day to another. We will keep track of those and we will make sure your business stays current with all legal requirements outlined by the Canadian government. The benefits of such software do not end there – Centreel is that magical tool you have been hoping for that tracks all of your inventory, allows you to restock and recharge directly and provides you with extensive reports that make it simple for you to comply to rules and regulations.
Keeping your cannabis business in check with all governmental regulations, continuing to maintain an outstanding level of performance, and delivering an excellent customer experience can be achieved without compromising one aspect of your business for another. The advantage of the software-based operation is that it gives you platform to grow all aspects of your business.